Tuesday, June 24, 2014

La invitación de Javier Arzuaga Errazquin espera tu respuesta

 
A Javier Arzuaga Errazquin le gustaría conectar en LinkedIn. ¿Cómo te gustaría responder?
Javier Arzuaga Errazquin
Javier Arzuaga Errazquin
Director - Coordinador , Irun ( Guipuzcoa )
Confirma que conoces a Javier
Estás recibiendo recordatorios sobre invitaciones pendientes. Date de baja
©2014, LinkedIn Corporation. 2029 Stierlin Ct., Mountain View, CA 94043 EE. UU.

Tuesday, June 17, 2014

La invitación de Javier Arzuaga Errazquin espera tu respuesta

 
A Javier Arzuaga Errazquin le gustaría conectar en LinkedIn. ¿Cómo te gustaría responder?
Javier Arzuaga Errazquin
Javier Arzuaga Errazquin
Director - Coordinador , Irun ( Guipuzcoa )
Confirma que conoces a Javier
Estás recibiendo recordatorios sobre invitaciones pendientes. Date de baja
©2014, LinkedIn Corporation. 2029 Stierlin Ct., Mountain View, CA 94043 EE. UU.

Thursday, June 12, 2014

Mantente en contacto conmigo a través de LinkedIn

 
LinkedIn
 
 
 
Javier Arzuaga Errazquin
 
De Javier Arzuaga Errazquin
 
Director - Coordinador en Servicios de Ayuda a Domicilio Lagundu
Pamplona y alrededores, España
 
 
 
 
 
 
 

Me gustaría añadirte a mi red profesional en LinkedIn.

-Javier

 
 
 
 
 
 
 
Estás recibiendo invitaciones a conectar. Date de baja
© 2014, LinkedIn Corporation. 2029 Stierlin Ct., Mountain View, CA 94043 EE. UU.
 

Saturday, April 26, 2014

Ebooks – The Quiet Cash Contributor


Ebooks – The Quiet Cash Contributor

Word Count:
425

Summary:
When it comes to the sale of ebooks there are arguments indicating the purchase of ebooks may see a lower conversion rate than other retail products. The conversion rate for ebooks is equivalent to one ebook purchase for every 200 visitors.

The argument seems to be that the sale of ebooks may be a waste of time in an online business environment. I would argue that the sale of ebooks in an online store might be more of the equivalent of found money than a poor business deci...

Keywords:
ebooks, sell ebooks, resell ebooks, resale ebooks, ebook business, ebook marketing


Article Body:
When it comes to the sale of ebooks there are arguments indicating the purchase of ebooks may see a lower conversion rate than other retail products. The conversion rate for ebooks is equivalent to one ebook purchase for every 200 visitors.

The argument seems to be that the sale of ebooks may be a waste of time in an online business environment. I would argue that the sale of ebooks in an online store might be more of the equivalent of found money than a poor business decision.
The reason this is true follows a rather simple form of logic; you simply make a title or series of titles available with an online shopping cart and password protected download form, add a little long and short term marketing strategies and, if it were a stew, you just let it simmer. It can be a tasty combination.
Unlike most online stores the sale of ebooks does not require the time intensive and expensive product fulfillment and shipping department within your business. With most products you have to package and ship a product, you have to manage ordering duties and follow through.
With an ebook sale you simply rely on a data download that is managed instantaneously. Since this is true, the online sale of ebooks may not need a high conversion rate to remain a popular and profitable online business choice.
The amount of time you can invest in other endeavors can more than make up for a lower conversion rate.
The truth is many online businesses utilize ebook sales as a form of affiliate revenue. Many business owners report positive gains in ebook sales and the end result require even less involvement than standard affiliate programs. Why? Because you, as the business owner, can purchase and resell ebook titles for a complete in-house business that can provide substantial residual income and it doesn’t require working with a separate affiliate funding source.
When it comes to successful titles the truth is ebooks are specifically geared to caterer to niche markets in most cases. What this means for you is the potential to market your site to a very specific niche of online visitors. If you chose a niche ebook, you could potentially develop and market your website with highly specific keywords that can make your website very attractive to a motivated group of online visitors.
All arguments aside, the truth is ebooks ARE selling and their popularity continues to grow. The portability of ebooks makes this a business opportunity that will continue to find motivated buyers.

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Friday, April 25, 2014

Article Marketing: How To Write Great Articles

Article Marketing: How To Write Great Articles
Word Count:
967

Summary:
All the hype nowadays in web-based industries is the pioneering concept called article marketing. Article marketing is one type of Internet advertising that has proven to be both instructive and effective, because Internet users are being given useful information on their related searches, through short but helpful articles with an accompanying link to the author's site at the bottom part of the article. Website owners are now given a new way to market their goods and services, where they can post their articles in a number of directories in exchange for potential views and increased website traffic.


Keywords:
article marketing


Article Body:
All the hype nowadays in web-based industries is the pioneering concept called article marketing. Article marketing is one type of Internet advertising that has proven to be both instructive and effective, because Internet users are being given useful information on their related searches, through short but helpful articles with an accompanying link to the author's site at the bottom part of the article. Website owners are now given a new way to market their goods and services, where they can post their articles in a number of directories in exchange for potential views and increased website traffic.

So how do you write such articles? Article writing encompasses initially mass print media like magazines, newspapers, and the like. The articles written in these media are usually long winded and detailed, and very often command longer attention spans from the readers.  Newspapers and magazines pay their writers to write such long articles because their readership depend on how wide range the topics are, and how up to trend the issues are. But the articles employed in Internet article marketing should not be in parallel with the articles written in print. The web is a never-ending source of research material and if the readers do not get what they want instantly by reading the articles published in directories, they could turn to other sources because the choices are endless.  Therefore the articles have to be written in such a way that the attentions of the Internet users are utilized to the fullest degree.
Short articles of about 600-800 words are most ideal. This way, all the important elements of a subject matter is tightly woven into the article, thus creating less risk of boring the readers with unnecessary matters.  Imagine an article that has too much introduction, an incoherent body, and a hanging conclusion- no one would take the effort to have to analyze what is written, because people want straight up facts. They want to read and to understand each sentence, and ideally to be more informed about the given issue, period.
For example, an article that deals with the benefits of water therapy would want to consider including highlights on how the consumption of water could help in eradicating toxins built up by faulty eating. And then this could be explained further by noting specific studies that have dealt with natural remedies alongside the use of conventional commercial medicine. The advantages of utilizing natural therapies would be that there are less possibilities of side effects and a less overworked liver, as this essential body organ is primarily responsible in the flushing out of unwanted toxins from overeating, unnatural diets, and of course modern pills and medicines.
The article has to be persuasive, too. Persuasive, yes, but not in the obvious way of trying to sell something, credible in the sense that straight facts, and not just mere opinions, are being presented. Statistical studies that can be verified are helpful tools in persuasive delivery because there are quite a number of surveys over the Internet that provides clear facts. A persuasive article would also want to consider using quotes from reliable personalities on the subject matter.  This adds credibility to the written article and considerably increases general interest.  Anyone who would read something that was verified by an expert, and can be traced back to historical truths would most likely begin to form certain positive beliefs.
Then there is the issue about the target market. And in this case, since the articles can be read by many, it would be more appropriate to say target audience. Of course, not everyone is interested with the things that are written in the articles. There would be people who would not care less what the topics are about simply because not every topic can elicit a favorable response from everyone. The reason why businesses have to target a market niche is because certain demographics will veer away from what the popular trends are. Age, gender, cultural differences, and the like are just some of the demographics to be considered.  If a certain article topic for example is targeted to people with age over 40, perhaps the use of modern slang and the online chat lexicons should be discouraged. The audiences are the judges on the written articles, and if they are disappointed with what they have read, they would most very likely switch to other websites, or to choose the articles that are in tune with what they are searching for.
Asking questions on the topics too would help very largely. This allows for review on the article that will be published. Will the target audience care to hear this? Will this information drive be helpful? Will these people be propelled to read further and to click on the site located at the resource box? Or will they just end up getting bored on mid-page and abandon the site altogether? These are just some of the crucial questions that need to be dealt with in creating well-written contents in article marketing.
A well-written article too, is one that appears not be blatantly selling anything, but one that disguises merely as simple information drive. People usually have adverse reactions to annoying salesmen knocking on doors in the rush of morning hours, that when they are usually presented anything that merits a sale, the mechanical response would almost always be in the negative. Article marketing seeks to build up a wide readership over an extended period of time by publishing relevant and up-to-date articles, and not to drive would-be clients away because of the obvious want of easy profit. The wide source of information, and the relatively easy access to it have made our audiences more intelligent buyers, and their knowledge compels them to make choices that they can benefit from even in the long term.

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